Pricing: YouTube management for founders

Prices at a glance

Every offer, with the price on it

Every price is published on this page, except the exact retainer amount and the revenue share percentage, which are set per situation on a call.

Offer	Price	Your time	Next step
Free call	Free	30 minutes, in your time zone	Book the call →
Free channel check	Free	30 minutes	Start the check →
Channel Plan	495 euro, one-off	Grant access, one 45-minute call	See and pay →
YouTube channel audit and optimisation	950 euro, one-off	Grant access, one 45-minute call	See and pay →
Done-for-you retainer	From the low four figures a month, month to month, no lock-in	About a shoot day a month, roughly an hour or two a week	Book a call →
Flagship	From 6,000 euro a month, travel at cost, month to month	A shoot day a month where you are, plus a monthly strategy call	See what is in it →
Shoot day or trip	850 euro a day, travel at cost	A full day	Ask for a date →
Growth partnership	A share of the growth, set per situation	A shoot day a month, plus a monthly numbers call	See how it works →

Free call or free channel check? The channel check is for founders who already have a channel: Menno looks at it first, then shows you in 30 minutes what he would change. The free call is for everyone else, or to talk about working together.

All prices ex VAT. Credited: bought the Plan or the audit and start the retainer within 60 days? The amount comes off your first month.

Which audit route fits you? The free check, the Channel Plan and the audit side by side, with delivery times and the money-back terms: YouTube channel audit for founders →

What each offer includes

What you get for each price

Each offer below lists what you get, what it costs, how much of your time it takes and who it is for, so you can decide in one read whether a call is worth your time.

Start here if you want a plan

Channel Plan

495 euroOne-off, ex VAT. Delivered within ten working days.

The Channel Plan is an analysis of your YouTube channel plus twelve videos for the next twelve weeks.

What you get: A six-part document in plain language, with your own numbers in it: what went wrong, what does work, where the demand is, what to fix this week, the twelve videos (one cornerstone with a timeline, eleven titles with length and topic) and what it delivers, with one number to steer on: inquiries per week. Plus a 45-minute call to walk through it.
Your time: One-off: invite us as a manager in YouTube Studio, which takes a minute, and one 45-minute call.
Who it is for: Founders and experts with a YouTube channel who prefer to see the plan first and do the work themselves.

See and pay →Book a call

Most chosen one-off

YouTube channel audit and optimisation

950 euroOne-off, ex VAT. Paid online by card or iDEAL.

We fix your channel and its twenty best videos within five working days, Channel Plan included, money back if not good.

What you get: Titles, descriptions, playlists, end screens, cards, pinned comments, channel description and chapters, for your channel and your twenty most-watched videos. A before-and-after document of every change, the Channel Plan (normally 495 euro) and a 45-minute call. You approve every title and thumbnail before we apply it. See the 32-point audit checklist.
Your time: One-off: invite us as a manager in YouTube Studio, never passwords, and one 45-minute call.
Who it is for: You run a business that sells something costing more than a few hundred euros, your channel already has videos, even if it is only ten, and you want clients from YouTube, not views. It covers YouTube only: Instagram is part of the retainer.

See and pay →Book a call

Monthly

Done-for-you retainer

From the low four figures a monthExact amount scoped on the call, ex VAT.

Retainers start in the low four figures per month, month to month, no lock-in.

What you get: Founder-led YouTube management, done for you and in your voice, on YouTube and Instagram: research on what already works in your field, strategy, scripting support, filming or footage, editing, titles and thumbnails, publishing, Shorts for Instagram, and a monthly read on which videos bring in inquiries. You stay the face and the voice of the channel. Your first content is live within two weeks of the shoot, or the month's on us.
How the price is set: We scope it on the call, based on how many videos and Shorts a month make sense for you. Commit for longer and you get a discount. The price you start at is the price you renew at.
Your time: About a shoot day a month, a few hours to a full day depending on how much we film, plus checking scripts and final edits. Roughly an hour or two a week on average.
Who it is for: Founders and experts who want a channel in their own name and are willing to build for a year, not 90 days. New or existing channel. Two new done-for-you clients per quarter.

Book a call →How it works

Monthly, three clients at a time

Flagship

From 6,000 euro a monthEx VAT, travel at cost. Month to month, no lock-in.

The Flagship starts at 6,000 euro a month: our crew comes to you every month, and the team runs YouTube, Instagram and LinkedIn plus the funnel behind them.

What you get: Everything in the done-for-you retainer, plus: our crew films with you every month, wherever you are; four long videos and twelve Shorts a month across YouTube, Instagram and LinkedIn; titles and thumbnails tested against each other; the funnel behind the videos, from booking page and lead magnet to email follow-up; an article on your own site for every video, so you are found on Google and in AI answers; and a monthly strategy call with Menno, with a report on booked calls.
Your time: A shoot day a month at your place or on location, the monthly strategy call, and checking scripts and final edits.
Who it is for: Established founders and experts with a high-ticket offer who want the whole channel and the funnel behind it handled. We take three Flagship clients at a time.

Book a call →How it works

Add-on or on its own

Shoot day or trip

850 euro a dayEx VAT. Bookable on its own or on top of the retainer.

A shoot day costs 850 euro a day, with travel at cost and equipment included.

What you get: Our crew films with you for a full day, at your place or on location, and coaches you on camera. Recording a full podcast on location works too, that has its own price.
Your time: A full day.
Who it is for: Founders who want the filming handled, booked on its own or on top of the retainer. Shoot days only in the weeks we open.

Ask for a date →See the full menu

How the pieces connect

Start small, then move to the retainer

You can start with the free call, the Channel Plan or the audit and move to the retainer later, and if you start the retainer within 60 days of buying the Plan or the optimisation, the amount comes off your first month.

Free. The 30-minute call, or the free channel check if you already have a channel. No pitch.
One-off. The Channel Plan for 495 euro, or the audit and optimisation for 950 euro with the Plan included. Credited if you continue within 60 days.
Monthly. The done-for-you retainer, from the low four figures a month, or the Flagship, from 6,000 euro a month. Both month to month.
Optional. Shoot days on their own or on top of the retainer, and the growth partnership for an offer that already sells.

No channel yet? Skip the audit and start with the call. How we build a channel in your own name →

Whichever route you take, everything runs on your accounts, all files are yours, and if we ever part ways you take everything with you.

Revenue share option

Revenue share, for offers that already sell

Revenue share is available only to owners of a paid community, membership or coaching programme that already sells, and the terms are set per situation on a call and put in writing before we start.

In this growth partnership we run the content on YouTube and Instagram and the back of the business with you: the offer, the funnel, sales with setters and closers, onboarding, community management and the monthly numbers. We record what the offer made before the start and are paid partly from the growth on top of that, measured from your own dashboard. When we build the offer with you from scratch, it is a profit split instead, and we take on very few of those.

PriceA share of the growth, set per situation. No percentage on the website.

What you already earnStays yours. We only share in what comes on top of the baseline.

Your timeA shoot day a month, plus a monthly numbers call.

You needAn offer that sells, and read access to the dashboard you charge through.

What we charge depends on how far your personal brand already is, what the offer makes today and how much of the work and the risk sits with us. Our proven case ran on revenue share: two e-commerce founders went from $12.5K to $80K per month in 7 months, from about 50 to about 320 community members at $250, almost all of it organic, mostly through YouTube and Instagram.

How the growth partnership works → · Revenue share or retainer? → · The full case →

Compared with the market

How our retainer compares with a freelancer, a hire or a larger agency

Published ranges put a marketplace freelancer at $800 to $3,500 a month and a serious agency at $3,000 to $12,000 a month, while our done-for-you retainer starts in the low four figures per month and the Flagship at 6,000 euro, both month to month.

Compared on	Our done-for-you retainer	Marketplace freelancer	In-house hire	Larger agency
Price	From the low four figures a month	Upwork: $800 to $3,500 a month for channel management. Hourly profiles from $5 an hour	A full salary per role, often several roles (editor, strategist, thumbnail designer), at your local market rate	OverseerOS: $3,000 to $12,000 a month for a serious agency, $12,000 to $50,000 and up at the premium end
What you get	Research, strategy, filming or footage, editing, titles and thumbnails, publishing, Shorts and a monthly read on inquiries	Uploads, titles, a calendar, sometimes thumbnails	Whatever the role you hire for covers	Strategy, scripts, editing, thumbnails, publishing, reporting
Who decides what gets filmed	The team, with you approving every claim	You	You, or the person you hire	The agency
Your time	About a shoot day a month, roughly an hour or two a week	The decisions stay with you: what to film, what to call it, whether it worked	Hiring and managing the role	Depends on the agency
Terms	Month to month, no lock-in	Per project or per hour	An employment contract	Ask about the minimum term
Where it breaks	Needs you on camera once a month. That part cannot be handed off	You still decide what to film. Nobody owns the result	A fixed cost from day one, before you know whether the channel works	Great if they research your field. Expensive if you get a template

Swipe the table sideways to see every column.

Sources: the freelancer range comes from Upwork's hiring page for YouTube channel managers, and the agency ranges from the OverseerOS 2026 pricing guide, which says itself that they are not universal market rates. Both were collected in October 2026 in our article What it costs to have your YouTube channel run. Those ranges are in US dollars, our prices are in euro.

For a one-off audit, Upwork lists $500 to $2,500 per project and OverseerOS $500 to $2,000 for a serious agency audit. Ours is 950 euro and includes making the changes, not just a report.

Want the other agencies by name, with what they publish about price? See the best YouTube agencies for founders and experts, compared →

What costs extra

What is not included in the prices

The prices on this page are ex VAT, travel for a shoot day is charged at cost, and a full podcast recorded on location is priced separately.

VAT. All prices are ex VAT.
Travel for a shoot day or trip. At cost. Equipment is included in the day rate.
A full podcast recorded on location. Possible, with its own price.
A crew shoot day on top of the retainer. 850 euro a day, also bookable on its own.
Instagram in the audit. The audit and optimisation covers YouTube only. Instagram is part of the retainer.

Currency and location

Prices in euro, clients worldwide

All prices are in euro and ex VAT, and we work with founders and experts anywhere in the world.

The work is remote and calls are planned in your time zone, whether that is Hong Kong, Johannesburg, Tokyo or New York. The Channel Plan and the audit are paid online by card or iDEAL, international cards work at checkout, and the VAT invoice lands in your inbox right away. Enter your company name and VAT number at checkout.

Frequently asked questions

Pricing questions, answered

Is there a contract or lock-in?

No. The retainer is month to month, with no quarter and no six-month minimum, so if it is not working, you walk. Commit for longer and you get a discount, and the price you start at is the price you renew at.

Why don't you publish an exact retainer price?

Because the retainer is scoped to what you need, mainly how many videos and Shorts a month make sense for you. Retainers start in the low four figures per month, month to month, no lock-in, and we scope the exact amount on the call.

Do you work with clients outside Europe?

Yes. The work is remote and calls are planned in your time zone, whether that is Hong Kong, Johannesburg, Tokyo or New York. Prices are in euro and international cards work at checkout.

Can I start with just the Channel Plan?

Yes. The Channel Plan is 495 euro on its own: the analysis of your channel plus twelve videos for the next twelve weeks, within ten working days. If you start the retainer within 60 days, the amount comes off your first month.

Do you offer revenue share?

Yes, for owners of a paid community, membership or coaching programme that already sells. We are paid partly from the growth above what the offer made before the start, and the terms are set per situation on a call and put in writing.

What happens on the free call?

It is 30 minutes, no pitch, planned in your time zone. We map where your content should be and the fastest way there, and you leave with a plan, whether we work together or not.

What if the audit does not deliver?

You get your money back. We only ask that you read the before-and-after document and did the call.

What does a shoot day cost?

A shoot day or trip costs 850 euro a day, ex VAT, with equipment included and travel at cost. You can book it on its own or on top of the retainer.

Also worth reading: What it costs to have your channel run → · Best YouTube agencies for founders, compared → · The YouTube agency for founders → · YouTube for experts → · From $12.5K to $80K per month → · Glossary →

Want to know what yours would cost?

Book the free 30-minute call, planned in your time zone. No pitch, and you leave with a plan, whether we work together or not.

Book the free 30-minute call →

Updated October 19, 2026

Pricing: what working with us costs.