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YouTube channel audit · Free, 495 or 950 euro

Who offers a YouTube channel audit for founders?

Menno Kater offers a YouTube channel audit for founders and experts in three routes: a free channel check, a Channel Plan for 495 euro, and an audit and optimisation for 950 euro that fixes your channel and its twenty most-watched videos within five working days, with the Channel Plan included and your money back if it is not good. Menno does the audit himself, not a tool.

Start the free check → The 950 euro audit Calls planned in your time zone. Reply within one business day.

Three routes, one table

Which audit route fits you?

Take the free check if you want to know what is wrong, the Channel Plan if you want to fix it yourself, and the audit and optimisation if you want it fixed for you. Every route starts with Menno looking at your channel himself.

Route	Price	What you get	Delivery	Money back	Next step
Free channel check	Free	Half an hour of Menno's own time on your channel, then a 30-minute call with a shared screen where he shows you what he would change and why.	A 30-minute call in your time zone. Three a week.	Nothing to pay	Start the check →
Channel Plan	495 euro, one-off	A six-part document with your own numbers: what went wrong, what works, where the demand is, what to fix this week, twelve videos for the next twelve weeks and one number to steer on. Plus a 45-minute call.	Within ten working days	Credited against your first retainer month if you start within 60 days	See and pay →
Audit and optimisation	950 euro, one-off	Your channel and your twenty most-watched videos fixed: titles, descriptions, playlists, end screens, cards, pinned comments, channel description and chapters. A before-and-after document, the Channel Plan included and a 45-minute call.	Within five working days	Yes, if it is not good. Also credited if you start the retainer within 60 days.	See and pay →

All prices in euro and ex VAT. The Plan and the audit are paid online by card or iDEAL, international cards work, and the VAT invoice lands in your inbox right away. Access goes through a manager invite in YouTube Studio, never passwords.

Who does the work

Done by Menno himself, not a tool.

Free audit tools are good at diagnosis: they score your titles and flag missing tags, and then the fixing is still yours. In our audit, Menno Kater reads your channel and your own YouTube analytics himself, decides what to change and in which order, and the changes are made on your channel within five working days.

You approve every title and thumbnail before it goes live, and nothing changes without that approval.

Your own analytics, not only public dataBefore-and-after documentYou approve every titleManager access, never passwordsRunning title tests left aloneMoney back if not good

The audit checklist

What does a YouTube channel audit for founders cover?

Our audit covers 32 points in six groups, from positioning to tracking, and every point is either fixed on your channel or written into your Channel Plan. A founder channel does not need more views first. It needs the right viewers, a reason to keep watching and a clear path to a booked call.

We fix changed on your channel within the five working daysAdvice worked examples for you to approveIn the plan read from your numbers, written into the Channel Plan for the next twelve videos

1. Positioning

Does a stranger understand in five seconds who this channel is for?

Channel description: who it is for and what you sell, in the first two lines We fix
Banner text that matches that promise We fix
Featured video and channel trailer for first-time visitors We fix
Playlists by topic, not by episode number We fix
Which topics bring the right viewers: your videos sorted by subscribers per thousand viewers, per topic In the plan

2. Packaging: titles and thumbnails

Would your buyer click, or only your peers?

Titles on your twenty most-watched videos, rewritten where they undersell the video We fix
A title test where YouTube allows it, and running tests left until the result is in We fix
Episode numbers out of titles We fix
Thumbnail advice with three worked examples Advice
Title and thumbnail checked as one promise, not the same words twice Advice
Click-through rate per video against your own channel average In the plan

3. The first 30 seconds

Does the opening keep the promise the title made?

Audience retention at 30 seconds on your most-watched videos In the plan
Whether the opening delivers what the title and thumbnail promised In the plan
Long intros, logos and channel plugs before the point In the plan
Opening rules for the next twelve videos, so new videos start stronger In the plan

4. Video choice through outliers

Are you making videos your market already proved it wants?

Outliers in your niche: videos that do far better than their own channel usually does In the plan
Search volume per topic in your market, and where almost nobody has made anything good yet In the plan
Your own outliers: which of your videos beat your channel average, and why In the plan
One cornerstone video with a timeline In the plan
Eleven more titles with length and topic, and the rules they follow In the plan

5. The path from viewer to booked call

After the video, does a buyer know exactly where to go?

One fixed destination: the link where your clients should go We fix
Descriptions with that one link on top, then a summary and chapters We fix
A pinned comment on each of the twenty videos We fix
End screen and card pointing to your most important video We fix
Links in the About block We fix
Dead links and wrong destinations We fix
What your end screens and cards delivered over the past year In the plan

6. Tracking and hygiene

Can you see which video brought the inquiry?

Where your views and watch time come from: search, suggested or browse In the plan
Whether you can tell which video an inquiry came from In the plan
One number to steer on, inquiries per week, with three scenarios In the plan
Tags, subtitles and language setting We fix
Scam comments removed and a word filter switched on We fix

Who it is for

An audit for founders who sell something, not for chasing views

The audit is built for founders and experts with a high-ticket offer who appear on camera themselves and want clients from YouTube, not only views. Your channel needs videos already, even if it is only ten.

It covers YouTube only. Instagram is part of the done-for-you retainer.
It works around your videos, not inside them. Existing videos are not re-edited; what we learn goes into the rules for the next twelve.
No channel yet? Then there is nothing to audit. Start with the free call, or see how we build a channel in your own name.
Mainly want to get big without an offer behind it? Then this is not the right audit for you.

How the 950 euro audit works

Pay, grant access, and five working days later it is done

Pay online. By card or iDEAL, the VAT invoice arrives right away.
Grant access. Invite hello@mennokater.nl as a manager in YouTube Studio. It takes a minute.
Five working days. You see titles and thumbnails first, nothing goes live without your approval.
The call. 45 minutes through the Channel Plan, where you decide whether you make the twelve videos yourself, or we do.

Start the done-for-you retainer within 60 days and the 950 euro comes off your first month. Full details and payment are on the audit and Channel Plan page.

Arthur and Bryan, two e-commerce founders who grew from $12.5K to $80K per month in 7 months, almost all of it organic, mostly through YouTube and Instagram

The system behind the audit · Arthur & Bryan

$12.5K→$80K/ month

Two e-commerce founders, from about 50 to about 320 community members at $250 in 7 months, almost all of it organic, mostly through YouTube and Instagram. Read the full case →