A personal brand, built like a business.
For founders and experts with a high-ticket offer who are great at what they do, and invisible online. YouTube and Instagram, done for you in your own voice and measured on booked calls. A year of real work, not a 90-day miracle. The right clients finding you, inbound, instead of you chasing them.
Audit 950 euro · retainers from the low four figures · Flagship from 6,000 euro a month · month to month
What we actually do. Shown, not pitched.
The whole system in one video: how we find what already works in your market, film it in one shoot day a month, cut it, publish it and track what every video brings in. Watch it before you book a call.
How Arthur & Bryan grew their community in seven months
Professional content is the floor. Revenue is the point. Arthur & Bryan went all-in on the full trajectory and grew from $12.5K to $80K a month in 7 months. From ~50 to ~320 members at $250/mo, almost all of it organic, mostly through YouTube and Instagram. That's what happens when a founder actually commits, it takes real investment and effort, and most people won't put it in. The ones who do, win.
A team that builds founder brands, from idea to revenue.
No briefs that go nowhere, no freelancer roulette. A real team that works as one, and results you can measure.
I look at your channel myself. Then I show you.
No automatic report. Tell me where your videos live and what you sell, pick a 30-minute slot, and I spend half an hour on your channel before we talk. In the call I share my screen and show you what I would change and why. Three a week, no strings.
Book your channel check →Start with the audit, or the full programme.
Audit and optimisation
Your channel and your twenty best videos in order within five working days, Channel Plan included. Credited if you continue afterwards.
See and pay →Done-for-you retainer
Done for you, in your voice: ideas, shoots, edits, publishing and tracking, every month. A shoot day a month on camera, cancel monthly.
How we work →Flagship
Our crew films with you every month wherever you are, for YouTube, Instagram and LinkedIn, plus the funnel behind the videos and a monthly strategy call with Menno. Three Flagship clients at a time.
See the Flagship →Watch it, don't read about it.
Real content for real founders. The proof is the work, not a stats wall. Hover to preview, click to watch.
View counts from YouTube, October 2026.
Founders and brands we build with.
Built for the founders we work with, not for our own follower count. Go check their profiles, and the client who went from $12.5K to $80K a month in seven months, almost all of it organic. That's the only proof that matters.
- Arthur & Bryan
- Jip Geuke
- Jisk Hogenboom
- Assad Saleemi
- Joshua Kaats
- LUV
- Cameron Eastwood
- Champtgram
- FLÂNEUR
- Xander Houtman
- Lodewyck Berghuijs
- Keir Hubner
- Ole
- Brandon van Mierlo
- Florent Somers
- JayJay
- Philip V.C. Iwema
- Ben Tol
- Frankie's Dubai
- Joep Caminada
- The Wizard In Trading
- Meghan Wieske
- Adguardians
- Ruben Onuha
- Adam Willis
- Luca Pritchard
- Rik de Boer
- Chester
Who runs your channel
Menno Kater and a team of six, based in the Netherlands. We work with 10 active clients right now, in the United States, Dubai, the Netherlands and Belgium, and with 25+ founders over the years.
Menno started behind the camera, editing and filming, and now runs the whole operation: strategy, the crew, the edit and the numbers. He is on the strategy calls himself, so you are never handed off to someone who does not know your business.
New cases and systems in your inbox, a few times a month. No funnel tricks, unsubscribe anytime.
Done, you're on the list. No spam, promised.
Common questions
What does it cost to outsource your personal branding?
How much of my time does it take as a founder?
Is this done for you or done with you?
How fast will I see results?
Let's just talk.
No pitch, no script. Tell me what you're building and I'll tell you straight whether I can help.
Let's talk → Prefer WhatsApp? Send a message