About Menno Kater.
I build personal brands for founders, video-first on YouTube and Instagram, done with you. This is who I am, where I come from and how I work.
Look, in short: I build personal brands for founders. Video-first, on YouTube and Instagram, A to Z. You stay the source and talk about one hour a month, we build the rest. Month to month, no lock-in. Right now I work with around 8 to 10 founders; over the years I have helped 25+.
I'm Menno, and I build personal brands
I'm Menno. I build personal brands for founders, A to Z. Video-first, on YouTube and Instagram. You're great at what you do, but online almost nobody knows it. That's what I fix.
Done-with-you means: you stay the source and talk about one hour a month, we build the rest. Ideas, filming, editing, distribution, optimization. A team that works as one, no freelancer roulette. Month to month, no lock-in. You're never stuck.
From a GoPro on holiday to my own agency.
I didn't start as a strategist. As a kid, somewhere between 11 and 13, I had my own YouTube channel with a GoPro. Only on holidays, because that's when something actually happened. I could barely cut a clip. But the idea, picking up a camera and making something out of it, that stuck.
Through an internship I rolled back into video. That's where I really learned it, and I stayed in touch with my internship mentor Lion. Step by step I built it up. First editor, then videographer, then my own agency. It took about 3 years before it ran steady. No shortcut, just showing up.
The real shift came when I realized my craft isn't the camera, it's running the whole thing. The people, the process, the result. No shortcut got me here, so I won't sell you one either.
Clean content is the minimum. It's about revenue. Arthur and Bryan grew from $12.5K to $80K per month in 7 months. From roughly 50 to around 320 members at $250 per month, almost all of it organic, mostly through YouTube and Instagram. This is one case, not a promise. It takes money, time and discipline, and most people don't stick with it. The ones who do, win.
The approach, and what it costs
On paper it's simple. We pull the stories out of what you already know, film that, edit it to hold attention, and distribute it the way YouTube and Instagram actually work. Then we read the numbers, cut what doesn't work and double down on what does. The whole system is written out on the system page →
Over the years I've helped 25+ founders. Right now I work with around 8 to 10 at a time, from the Netherlands, for clients worldwide. Small on purpose, because I'm in the room myself. You don't get handed off to a junior who doesn't care.
Retainers start in the low four figures per month. Month to month, no lock-in. I'm not the cheapest, and that's on purpose.
Sound like you? Let's talk.
No pitch, no script. Tell me what you're building and I'll tell you honestly whether I can help.
Let's talk → Message me