The personal branding agency for founders.
Menno Kater is a done-with-you personal branding agency that grows founders organically on YouTube and Instagram. You talk for about an hour a month, we run the system. And we steer on revenue, not reach.
Where most agencies stop, the real work begins
The standard recipe of a personal branding agency: a photoshoot, a brand kit, a row of LinkedIn posts. It looks tidy and it rarely brings clients. Because a carousel does not build trust; watching someone talk about their field for ten minutes does.
So we build on video. Reels that get the right people to know you, long-form on YouTube that proves you know what you are talking about. Not because video is trendy, but because trust is made there, and trust is the whole game.
And we measure differently. Reach is nice for the report; we steer on what it produces: inquiries, calls, revenue. If a video gets a thousand views and the right three viewers send a message, it was a good video.
You talk for an hour. The team builds the rest.
Your knowledge is the raw material, the execution is on us. Filming is flexible: most founders deliver their own footage or have a videographer, and our own trained team can also come by to film you and coach you on camera. After that the team picks up everything:
No secrets about how that works: the entire system is online, out in the open →
Arthur & Bryan, $12.5K → $80K per month in 7 months, ~50 → ~320 members at $250 a month, almost entirely organic, mostly through YouTube and Instagram. A founder duo that went all in, with a team behind them. Read the full case →
Agency, freelancer, social manager, or yourself
Four ways to get founder content made. They are not the same thing, and the difference is in the last two columns.
| Route | Cost | Your time | Strategy + distribution | Best for |
|---|---|---|---|---|
| Do it yourself | ~0 | 8 to 12 hrs/week | No | Early, time to spare |
| Freelance videographer | ~$1,000 to $1,500 per batch | Footage off your plate, rest on you | No | Just the visuals handled |
| Social media manager | A few hundred to a few thousand/month | Low | Management, broad | Keeping a company account alive |
| Done-with-you agency | Low four figures/month | ~1 hr/month | Yes, fully | Founders who are serious about it |
The full pricing per route, with real ranges: what personal branding costs for founders →
What to check when choosing a personal branding agency
Whichever party you are considering, ask these five questions. The answers tell you everything.
- Does the agency steer on revenue or on reach? Ask for client results in money or inquiries, not in views. Anyone who only shows reach is selling visibility without an outcome.
- Who actually makes the content? A settled team that knows your work, or a pool of freelancers that rotates per job? Ask who your editor is and how long they have been there.
- What happens after the shoot? A folder of files is not personal branding. Distribution, channel-specific cuts and optimization on data are the difference between having content and building a brand.
- Do they dare to quote prices? Anyone who only drops a number after three calls has something to hide. Our retainers start in the low four figures per month, and you read that right here on the site.
- Ask about the minimum term. Four-month lock-ins and six-month minimums are normal in this market. We work monthly cancellable: if the work is not good enough to keep, you should be able to leave.
Hold us to the same bar. How working together works, including the deal →
Who this works for, and who it does not
Yes: founders and experts with a proven offer and happy clients, where not enough of the right people know about them. Willing to build for a year and talk for an hour a month.
No: anyone without a working offer yet (a brand amplifies what exists, it fixes nothing), anyone expecting a miracle within 90 days, or anyone after a viral moment. There are other agencies for that, and we mean that.
Personal branding agency, explained
What is a personal branding agency for founders?
What does a personal branding agency cost?
How is this different from a social media agency?
Do I still need to film or make content myself?
How fast will I see results?
How do I choose the right personal branding agency?
Hold us to the bar.
No pitch, no script. Tell me what you are building and I will tell you honestly whether we are a fit.
Let's talk → Message me