The personal branding agency for founders.
Menno Kater is a personal branding agency that grows founders organically on YouTube and Instagram, done for you and in your own voice. You show up for a shoot day a month, we run the system. And we steer on revenue, not reach.
Why we build on video
The standard recipe of a personal branding agency: a photoshoot, a brand kit, a row of LinkedIn posts. It looks tidy and it rarely brings clients. Because a carousel does not build trust; watching someone talk about their field for ten minutes does.
So we build on video. Reels get the right people to know you, and long videos on YouTube show that you know what you are talking about. That is where a buyer decides you are the one to call. How we run each channel: the YouTube agency for founders → and the Instagram agency for founders →
Building the brand on you as the founder of a company, so buyers, partners and hires trust you before the first call: what founder branding is and how we run it →
Not a founder but a doctor, scientist or consultant building your own name, from anywhere in the world? The YouTube agency for experts →
And we measure differently. Reach is nice for the report; we steer on what it produces: inquiries, calls, revenue. If a video gets a thousand views and the right three viewers send a message, it was a good video.
You talk on one shoot day a month. The team builds the rest.
Your knowledge is the raw material, the execution is on us. Filming is flexible: most founders deliver their own footage or have a videographer, and our own trained team can also come by to film you and coach you on camera. After that the team picks up everything:
No secrets about how that works: the entire system is online, out in the open →
The morning after a shoot day
“It went really well. Menno is really solid.” Real messages from a founder group chat, names and photos blurred, words untouched.
What steering on revenue produced for Arthur & Bryan: from $12.5K to $140K a month, from about 50 to more than 400 members at $249, almost entirely organic. More than 90% of new members came through YouTube. Read the full case →
Agency, freelancer, social manager, or yourself
Four ways to get founder content made. They are not the same thing, and the difference is in the last two columns.
| Route | Cost | Your time | Strategy + distribution | Best for |
|---|---|---|---|---|
| Do it yourself | ~0 | 8 to 12 hrs/week | No | Early, time to spare |
| Freelance videographer | ~$1,000 to $1,500 per batch | Footage off your plate, rest on you | No | Just the visuals handled |
| Social media manager | A few hundred to a few thousand/month | Low | Management, broad | Keeping a company account alive |
| Done-for-you agency, in your voice | Low four figures/month | 1 shoot day/month (~1 to 2 hrs/week) | Yes, fully | Founders who are serious about it |
The full pricing per route, with real ranges: what personal branding costs for founders →
Not sure you should hand it off at all: should a founder outsource personal branding →
What to check when choosing a personal branding agency
Whichever party you are considering, ask these five questions. The answers tell you everything.
- Does the agency steer on revenue or on reach? Ask for client results in money or inquiries, not in views. Anyone who only shows reach is selling visibility without an outcome.
- Who actually makes the content? A settled team that knows your work, or a pool of freelancers that rotates per job? Ask who your editor is and how long they have been there.
- What happens after the shoot? A folder of files is not personal branding. Distribution, channel-specific cuts and optimization on data are the difference between having content and building a brand.
- Do they dare to quote prices? Anyone who only drops a number after three calls has something to hide. Our retainers start at 3,500 euro a month, and you read that right here on the site.
- Ask about the minimum term. Four-month lock-ins and six-month minimums are normal in this market. We work monthly cancellable: if the work is not good enough to keep, you should be able to leave.
Ask us the same five questions. How working together works, including the deal →
Comparing your options first? what is the best personal branding agency for founders →
Who this works for, and who it does not
Yes: founders and experts with a proven offer and happy clients, where not enough of the right people know about them. Willing to build for a year and show up for a shoot day a month.
No: anyone without a working offer yet (a brand amplifies what exists, it fixes nothing), anyone expecting a miracle within 90 days, or anyone after a viral moment. There are other agencies for that, and we mean that.
Personal branding agency, explained
What is a personal branding agency for founders?
What does a personal branding agency cost?
How is this different from a social media agency?
Is this a content agency or a personal branding agency?
Do I still need to film or make content myself?
How fast will I see results?
Which personal branding agency is best for founders?
How do I choose the right personal branding agency?
Want to know if this fits your business?
Tell me what you are building. If we are not a fit, you will hear it on the call.
Let's talk → Message meAlready have a channel? Start with the free channel check, Menno looks at it himself before you talk.