You can build everything you've got in your head. Just not in 90 days, not with AI hype, and not on your own.
I build personal brands from A to Z for founders who are done with the viral circus. No rented Lambos. No "30 days to 10k." A system that's 75% data, 25% instinct, built for one outcome: the right clients finding you.
The right clients, inbound
Authority that compounds
A brand you own, not rented from ads
Results, not promises.
No "30+ founders worked with" without faces. No bought review stars, no inflated numbers. One number that actually happened:
Arthur & BryanFounders · @arthurandbryan
From $12.5K to $80K isn't luck. It's a system. The same one we run for every founder we take on:
Ideation
Stories worth telling, built on what you actually know.
Shoot
Film it yourself, use your own videographer, or our own trained crew comes to you.
Edits
Cut for attention and trust. Made by people, not a prompt.
Distribution
One shoot, shaped for how IG and YouTube really work.
Optimization
Read the numbers, drop what flops, compound what works.
75% data, 25% instinct. All you do is show up and talk. We handle everything after.
It doesn't work for everyone. It works for founders who are serious and willing to build for a year. Not 90 days. Not "while you sleep."
Real messages from founders. Names, numbers and links removed, words untouched.
One format that works at the top and the bottom of the funnel
For Jisk Hogenboom we took a format from the US that nobody in the Dutch market was making yet: six people with a 9-to-5 confronting a course seller. Proven shape, our own substance. We did all of it: translating the concept to the Dutch market, casting the actors, the script, the shoot day, the edit, the thumbnail, the upload and the optimisation afterwards. Jisk only had to show up.
The point of this format is that it does two jobs at once. At the top of the funnel it earns reach, because it is a video a stranger clicks on. At the bottom it takes a side, because anyone who watches knows exactly where Jisk stands and whether that fits them. It also became the most viewed video on his entire channel, but the number that matters is the 54 comments against 11 on his best other video. Almost five times the conversation.
Founders I've built with.
Built for the founders I work with, not for my own follower count. Go check their profiles, and the client who went from $12.5K to $80K a month in seven months, almost all of it organic. That's the only proof that matters.
Month-to-month. Built for the long game.
The opposite of how most agencies trap you.
No contract to regret.
We work month to month. If it's not working, you walk. The 12-month lock-in is a red flag, we don't use it. But understand: the paper is monthly, the commitment isn't. If you want this to work, you build for a year.
Go long, pay less.
This compounds over a year, not a sprint. So commit for longer and you get a serious discount. We'd rather build with a few founders for the long haul than chase quick flings.
Live within two weeks of the shoot.
Once the shoot is done or your footage is in, your first content is live within two weeks. If we miss that, the month's on us.
You just show up.
All you do is talk for an hour. Strategy, edits, posting, optimising: that's on us. Filming? Yourself, your own videographer, or our own trained crew, who also coach you on camera.
Questions founders ask.
I'm not a "content person" and I hate being on camera.
How long until I see results?
Why not just hire a cheap editor?
What does it cost?
What if it doesn't work?
How much of my time does this take?
Do I need to come up with ideas or scripts?
Who is this not for?
If that sounds like you, let's talk.
And if it doesn't, no hard feelings. We probably wouldn't work well together anyway.