Who can grow my Skool community with YouTube and Instagram? Judge every option on the four steps to a paying member.
Menno Kater · November 4, 2026 · 6 min read
A content agency that runs YouTube and Instagram around you can grow your Skool community; a Skool manager can keep the members you get; you can do both yourself if you have the hours. Menno Kater runs the content side for owners of paid communities. Our case: a $250-a-month community grew from about 50 to about 320 members in 7 months, more than 90% through YouTube.
Want to know what this means for your business? Book a 30-minute call →
The four steps every option has to cover
A paid community grows when strangers go through four steps: they see a video, click through, sign up and pay. Whoever you hire, ask which of those four steps they own. Most options cover one or two; the result depends on the weakest step.
| Step | What has to happen | Who usually owns it |
|---|---|---|
| View | The right people find and watch your videos | Whoever makes and publishes the content |
| Click | Each video points to one place to join | Whoever writes the descriptions, end screens and pinned comments |
| Sign-up | The about page answers who it is for and what members get | You, or whoever builds the page with you |
| Paid and staying | New members find value in the first weeks | You, or a community manager |
How the route works step by step is in how to grow a Skool community with YouTube. This article is about who can do it for you.
Three kinds of help, and what each covers
| Option | Steps it covers | What it costs |
|---|---|---|
| Menno Kater: content on YouTube and Instagram | View and click; in a growth partnership also sign-up, onboarding and the numbers | Retainer from the low four figures a month, month to month; growth partnership on revenue share, terms per situation |
| Welar: Skool community management | Paid and staying: management, onboarding and retention inside Skool | $499 setup plus 30% of gross Skool membership revenue, with a monthly minimum |
| Doing it yourself | All four, if you have the hours | Your time: filming, editing, publishing and running the community |
Sources: our pricing page and growth partnership; Welar's public pages in the search index, October 26, 2026. Welar's monthly minimum is listed differently on different pages of its site, so confirm it before you sign. We found no YouTube or Instagram service at Welar.
What our community case shows
For the question of who can grow a community, the useful proof is a community that grew. The one we run content for belongs to Arthur & Bryan, two e-commerce founders. In 7 months it went from about 50 to about 320 paying members at $250, and revenue from $12.5K to $80K per month, almost entirely organic. More than 90% of new members came through YouTube. Source: Menno Kater, October 19, 2026.
The growth did not stop at the case. In October 2026 the community passed 400 members, at $249 a month, with 41 five-star reviews that anyone can read, and the founders are consistently around $140K a month (Menno Kater, October 26 and 31, 2026). Their channel went from 212 subscribers on September 18, 2025 to 4,210 on October 26, 2026 (public channel data via vidIQ). The case ran on revenue share. The full story is in the case write-up.
What we handle for a community owner
On the retainer we run the content: research on what already works in your niche, strategy, scripting support, filming or your footage, editing, titles and thumbnails, publishing, Shorts for Instagram, and a monthly read on which videos bring in inquiries. You stay the face and voice of the channel, and one shoot day gives at least 4 long videos and at least a month of content.
In a growth partnership we also run the back of the business with you: the offer, the funnel, sales, onboarding and the numbers. We record what the community made before the start and only share in what comes on top. Channel, content and members always stay yours. See YouTube for coaches and community owners and how we work.
How to pick, in five questions
- Which of the four steps is weakest today: views, clicks, sign-ups or members who stay?
- Do you want someone to make the content, run the community, or both?
- Is the fee a monthly retainer, a share of gross revenue, or a share of growth above a baseline?
- Who owns the channel, the content and the member list if you stop?
- Can they show a community result with the offer price, the period and the member numbers?
When we are not the one to hire
If your videos already bring plenty of members and the problem is that they leave in the first month, start with onboarding and community management. In a growth partnership we take those on as well; on the retainer we do not. If the community does not sell yet, there is nothing to grow; start by testing the offer. And if you will not be on camera, our model does not work.
We make no promises about views, members or revenue. If you are unsure where to start, a one-off Channel Plan at 495 euro gives you a plan for the next twelve videos.
Can an agency grow my Skool community for me?
What does Welar charge to manage a Skool community?
Do I need a content agency or a community manager for Skool?
Can I grow a Skool community on revenue share?
How many members did YouTube bring to the Arthur & Bryan community?
Running a paid community?
Book a free 30-minute call, in your time zone. We look at which of the four steps is weakest and tell you who should fix it.
Let's talk →Already have a channel? Start with the free channel check, Menno looks at it himself before you talk.
Free courses, channel teardowns and honest feedback on your videos. On Skool.