An Instagram agency for coaches, measured in inquiries, not likes.
Menno Kater is an Instagram agency for coaches that makes reels which bring in clients by showing your personality, not just your tips: we find your tone of voice and branding, coach you on camera, film from one shoot day a month, also on location, and handle scripts, editing, captions, posting and a monthly report on inquiries.
Reels for reach, YouTube for trust, both from the same shoot day. In our published case, a $250-a-month community grew from $12.5K to $80K a month in seven months, almost all of it organic, mostly through YouTube and Instagram. More than 90% of the new members came through YouTube, so we do not promise clients from Instagram alone. Retainers start in the low four figures per month, month to month, no lock-in.
What an Instagram agency for coaches does for you each month
The goal is not more tips. It is getting your personality across, so people get a feeling for you instead of thinking "good tip" and scrolling on. You film about one day a month and check scripts and final edits. The team does everything else on Instagram, from the same shoot day as your long YouTube videos:
- Tone of voice and branding. We find how you come across at your best, your tone of voice and the right branding, and keep every reel consistent with it, month after month. Starting your personal brand from scratch? Then we coach you through that first.
- Topics from your sales calls. We collect the questions your buyers ask on calls and in your DMs, and turn them into reels and long videos. No general motivation tips.
- Scripts and hooks. Every reel gets its own hook and a short script, written from your method and your client stories. You check them before the shoot.
- One shoot day, two channels, with camera coaching. We film the reels on the same day as your YouTube videos, with your own setup, a local videographer or our crew on location. Either way we coach you on camera, so you come across the way you do with a client.
- Editing, captions and covers. Each reel is edited in your style, with subtitles on screen, a caption that sounds like you and a cover that fits your grid. No raw crops of a longer video.
- Planning, posting and account management. A monthly calendar, posted on your own account. We test hooks with trial reels, keep your profile and link pointing to one next step, and make more of what works.
- A monthly report on inquiries. Which reels brought profile visits, follows and inquiries, and which long videos turned that attention into calls and members. Not likes.
How many reels a month depends on budget and scope, for example 15 or 30 a month. The first ones are live within two weeks of the shoot. Comments and DMs stay with you, so the conversation that leads to a call stays in your own voice.
Reels bring new people. YouTube makes them trust you.
A coach sells confidence, and thirty seconds is rarely enough to buy a high-ticket programme. Reels do the first job: they put you in front of people who have never heard of you. A long video does the second: someone who has watched you work through their problem for twenty minutes arrives at the call asking when they can start.
That is what our case showed. Instagram brought new people in, but more than 90% of the new members came through YouTube. So we do not sell Instagram as a client machine on its own. We run reels as the feed and YouTube as the trust engine, both cut from the same shoot day. How we run YouTube for coaches →
Two e-commerce founders running a paid community at $250 a month. In 7 months from about 50 to about 320 members, almost all of it organic, mostly through YouTube and Instagram. We still work with them: in October 2026 the community passed 400 members at $249 a month, with 41 five-star reviews, and YouTube and Instagram keep growing. More than 90% of the new members came through YouTube. A client case, not a guarantee. Read the full case →
For coaches whose clients buy after a conversation
We build for coaches and community owners whose offer already sells and who are willing to be the face of it, on Instagram and on YouTube.
- Business, executive and performance coaches whose programme starts with a sales call.
- Owners of a paid community or membership, on Skool or their own platform, who need a steady flow of the right members.
- Consultants and experts with a mastermind or a high-ticket programme next to their client work.
- Coaches with an Instagram account that gets likes but no calls, who want every reel to point to one next step.
We are a team of six and in October 2026 work for ten active clients in the United States, Dubai, the Netherlands and Belgium. Calls are planned in your time zone.
Not for you if
- You want clients from reels alone, without long videos. Our own case says the trust was built on YouTube. We would rather tell you that now than in month three.
- You want an account without your face. Everything we make runs on your face, your voice and your stories.
- You need ads or community management. We build organic reach and do not run ads, and replying to comments and DMs is not part of the retainer.
- Your offer has not sold yet. Reels amplify what already works and cannot repair a weak offer.
- You want a viral moment next month. Think in months. In our case the first months were flat and the growth compounded after that.
What Instagram for coaches costs with us
Instagram is part of the done-for-you retainer, together with YouTube. Retainers start in the low four figures per month, month to month, no lock-in, and every other price is on the pricing page.
| Offer | Price | What it is | Next step |
|---|---|---|---|
| Free call | Free | 30 minutes in your time zone. You tell us what you sell and who buys it, we tell you honestly whether reels and YouTube make sense. | Book the call → |
| Done-for-you retainer | From the low four figures a month | Instagram and YouTube done for you, in your voice: scripts, filming or footage, editing, captions, posting and a monthly report on inquiries. About a shoot day a month, month to month, no lock-in. | See how it works → |
| Flagship | From 6,000 euro a month | Our crew films with you every month wherever you are: four long videos and twelve Shorts a month across YouTube, Instagram and LinkedIn, plus the funnel behind the videos. Travel at cost. | See what is in it → |
| Shoot day | 850 euro a day | A full day of filming with our crew, on its own or on top of the retainer. Equipment included, travel at cost. | All prices → |
| Growth partnership | A share of the growth | For a paid community, membership or coaching programme that already sells. Terms set per situation and put in writing before we start. | See how it works → |
All prices in euro and ex VAT. The Channel Plan (495 euro) and the YouTube channel audit (950 euro) cover YouTube only. Instagram is part of the retainer.
Instagram for coaches, explained
Which Instagram agency for coaches makes reels and brings in clients?
What makes reels bring in clients for a coach, instead of likes?
Can you help if I am just starting my personal brand?
Can Instagram reels alone bring in coaching clients?
How many reels a month do you make?
How much of my time does it take?
What does an Instagram agency for coaches cost with you?
Do you reply to comments and DMs or run ads?
Who owns the Instagram account and the content?
Also worth reading: The Instagram agency for founders → · The YouTube agency for high-ticket coaches → · Every price on one page → · Personal branding for coaches → · Reels or YouTube for founders → · Outsourcing Instagram reels → · The full case, $12.5K to $80K →
Have an offer that sells? Let's make the reels that bring people to it.
No pitch, no script. Tell us what you sell and who buys it, and we will tell you honestly whether reels and YouTube make sense and what it would take.
Let's talk →Updated October 26, 2026