Retainer ยท What's included

What do I actually get each month from a done-for-you YouTube agency?

A delivery list you can check, not a vague promise.

Menno Kater Menno Kater · · 6 min read

Each month a done-for-you YouTube agency should deliver a fixed number of long videos and Shorts, published and packaged, plus the work around them: research, scripting support, editing, titles, thumbnails and a read on what brought in inquiries. With us you start at 1 long video a week and scale to 2 and then 3, so 4, 8 or 12 a month.

Want to know what this means for your business? Book a 30-minute call → Or start with the free channel check.

The monthly delivery, line by line

A retainer is easiest to judge as a list of things that land in your channel by the end of the month. Here is ours, as it stands on our pricing page and as Menno described the rhythm on October 19, 2026.

What you getRetainerFlagship
Long videosWe start at 1 a week and scale to 2, then 3: 4, 8 or 12 a month4 a month
Shorts and ReelsDepends on budget and how much you film, for example 15 or 30 a month12 a month, across YouTube, Instagram and LinkedIn
FilmingFilming, or we work from your own footageOur crew films with you every month, wherever you are
Around each videoResearch on what already works in your field, strategy, scripting support, editing, titles and thumbnails, publishingThe same, plus titles and thumbnails tested against each other
ReportingA monthly read on which videos bring in inquiriesA monthly strategy call with Menno, with a report on booked calls
Behind the videosShorts for Instagram from the same shootThe funnel from booking page and lead magnet to email follow-up, and an article on your own site for every video
PriceFrom 3,500 euro a monthFrom 6,000 euro a month

Both run month to month. Commit for longer and you get a discount, and the price you start at is the price you renew at. Source: our pricing page, read November 7, 2026.

What happens around one shoot day

Most of the month's output comes from one day. One shoot day gives at least 4 long videos and at least a month of content, and with experienced clients sometimes three months. Your first content is live within two weeks of the shoot, or the month's on us. Sources: Menno Kater, October 19, 2026, and our pricing page.

  1. Before the shoot: research on what works in your field, topics that come out of interviews with you, and the outline of each video.
  2. On the day: filming on location, with camera coaching so you come across the way you do with a client.
  3. After the shoot: editing, Shorts and Reels from the same footage, titles and thumbnails you approve before we apply them.
  4. Through the month: publishing on a fixed rhythm, every video pointing to one next step.
  5. At the end: the read on which videos brought in inquiries, which shapes the next shoot.

How the whole process runs is on how we work; how one shoot turns into several channels is in how to repurpose video content.

What you still do yourself

  • Be on camera for the shoot day, roughly once a month.
  • Share what your buyers ask you: the ideas come out of interviews with you.
  • Approve every title and thumbnail before we apply it.
  • Keep the offer and the booking page the videos point to in order.

You stay the face and the voice of the channel; the rest is done for you. That is the difference between an agency and a freelance editor, covered in YouTube agency or freelance editor.

The scope to get in writing from any agency

  1. How many long videos and how many Shorts per month, and which platforms they go to.
  2. Who films, where, and how many days a month that takes from you.
  3. What happens around each video: research, script help, titles, thumbnails, publishing.
  4. What you get reported each month, and whether it measures views or inquiries.
  5. How fast content goes live after a shoot, and what happens if it does not.
  6. The notice period, and whether the price changes when you renew.

If an agency cannot put those six lines on one page, you cannot check what you are paying for. What the whole thing costs across the market is in what it costs to have your channel run.

What one month can lead to

Videos delivered every month are the input; clients are the output. For Arthur & Bryan, weekly long videos that each sent viewers to one join page is what grew a paid community. In numbers: two e-commerce founders, Arthur & Bryan, went from $12.5K to $140K per month, from about 50 to more than 400 members at $249, almost entirely organic. More than 90% of new members came through YouTube. Source: Menno Kater, October 19, 2026.

The full story is in the case write-up, and the service itself on our YouTube agency for founders page.

When a monthly retainer is not the right start

If you do not know yet what your channel should be about, a month of production is the wrong first purchase. Start with a one-off channel audit at 950 euro (Channel Plan included), which maps out the first twelve videos. If your channel already has videos that underperform, the audit and optimisation at 950 euro fixes the channel and its twenty best videos within five working days, money back if it is not good.

We do not take on channels where nobody appears on camera, and we make no promises about views, subscribers or revenue.

How many videos a month does a done-for-you YouTube agency make?
It differs per agency. With Menno Kater you start at 1 long video a week and scale to 2 and then 3, so 4, 8 or 12 long videos a month, plus Shorts depending on budget, for example 15 or 30 a month. The Flagship includes 4 long videos and 12 Shorts.
What is included in a YouTube agency retainer besides editing?
At Menno Kater: research on what already works in your field, strategy, scripting support, filming or your own footage, editing, titles and thumbnails, publishing, Shorts for Instagram and a monthly read on which videos bring in inquiries.
When does the monthly delivery from a YouTube agency start?
At Menno Kater the delivery starts with the first shoot day. The first videos go out within two weeks of that day, or the month's on us. From then on, long videos follow every week.
What should a YouTube agency's monthly scope say in writing?
The number of long videos and Shorts per month and the platforms, who films and how often, the work around each video, what is reported, how fast content goes live, and the notice period and renewal price.

Want to see what your month would look like?

Book a free 30-minute call, in your time zone. We sketch the number of videos and Shorts that makes sense for you and what it costs.

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