What is a done-with-you content agency for founders?

What "done-with-you" actually means

Most content help comes in two flavours. You do it yourself, or you hand it off entirely. Done-with-you is the third option, and for a founder it is usually the right one. You stay the source of the ideas, the opinions and the on-camera presence. The team owns everything that happens after you hit record.

The reason this matters: people do not follow a company logo, they follow a person. The moment a team manufactures a personality you never gave them, the brand goes flat and stops converting. Done-with-you keeps the human part with you and moves the labour part off your plate.

The three models, side by side

Same goal, very different trade-offs. This is the comparison most agencies will not put in writing.

Model	Your time	Sounds like you	Best for
Do it yourself	8 to 12 hrs/week	Yes, if you keep it up	Early, still learning what works
Done-for-you	Almost none	Often not	Company channels, not personal brands
Done-with-you	~1 hr/month	Yes, you stay the source	Founders with a proven offer

The full version of the middle column is here: done-with-you vs done-for-you, explained →

What you keep, what you hand off

You keep: your core message and opinions, your stories and lessons, your on-camera presence or voice notes, and final approval on anything that reflects your positioning. You hand off: video editing and motion graphics, short-form repurposing, thumbnails, captions, scheduling, topic research, content calendars and performance tracking. That second list is the 8 to 12 hours a week that does not require you specifically.

How a month works in practice

A good done-with-you setup runs on a simple loop. You record raw input, talking-head clips or voice notes, in about an hour. The team turns it into long-form video and short clips, builds the thumbnails and captions, and ships on a schedule. You approve the direction, not every frame. Then the team reads the numbers and adjusts the next batch. Your time cost stays around one hour a month while the output looks like a full content operation, because it is one.

We publish the entire workflow openly, step by step: the A-to-Z content system for founders →

Who it is for, and who it is not

It works for founders and experts with a proven offer and happy clients, where not enough of the right people know about them, and who are willing to show up for an hour a month and build for a year. It does not work for anyone without a working offer yet, because a brand amplifies what exists and cannot repair a product, and it is not for people chasing a viral moment instead of a pipeline.

Proof it is not just a model

One client, Arthur and Bryan, went from $12.5K to $80K per month in seven months, from roughly 50 to 320 members at $250 a month, almost entirely organic, mostly through YouTube and Instagram. They showed up; a team ran everything behind it. It is one case, not a guarantee, and the full breakdown is here: from $12.5K to $80K per month →

Frequently asked questions

What is a done-with-you content agency? A team that keeps you as the source and handles the execution. You record raw input, roughly an hour a month, and the team does ideation, editing, repurposing, distribution and optimization on YouTube and Instagram. You never touch a timeline.

What is the difference between done-with-you and done-for-you? Done-with-you keeps you as the source. Done-for-you tries to remove you from the process, which is faster but sounds generic. For a founder, done-with-you wins because you are the channel.

How much of my time does it take? Roughly one hour a month if it is set up well. You record input and approve the direction; the team does the rest.

Who is it for? Founders with a proven offer and happy clients who are under-known. It is not for anyone without a working offer yet.

What does it cost? At Menno Kater, retainers start in the low four figures per month, monthly cancellable, no lock-in. Full pricing per route →