Explainer · Done-with-you

What is done-with-you content?

And when it fits a founder, compared with done for you in your own voice.

Menno Kater Menno Kater · · 7 min read

Done-with-you content is a model where an agency brings the strategy and part of the production, and you do a real share of the work yourself. You outline or write the scripts, you film, sometimes you post, and the agency guides, edits and reviews. It fits founders who want to learn the craft and can free up a few hours every week. It fits less when your calendar is already full. For those founders we work the other way round: done for you, in your own voice. The ideas come out of interviews with you, you approve every title and thumbnail, and our team does the rest for about one shoot day a month.

Want to know what this means for your business? Book a 30-minute call → Or start with the free channel check.

What "done-with-you" means

Content help usually comes in three shapes. You do it yourself, you work with an agency that does part of it with you, or a team does it for you. Done-with-you is the middle shape: the work is split. The agency sets the direction, positioning, topics and formats, often coaches you on camera and usually handles the edit. You bring the hours for the parts that stay with you: outlining, recording, sometimes publishing and replying.

That split is the point of the model. You learn how the machine works because you run part of it. The price is time: done-with-you offers typically ask a few hours of the founder every week. One published example: Playstack sells done-with-you at $4,000 a month with about three hours a week of your own time, as of October 2026.

Done-with-you vs done-for-you, side by side

Same goal, different trade-offs. The column that decides most is who does the work.

ModelYour timeWho does the workWhere the ideas come fromFits
Do it yourself8 to 12 hrs/weekYou, all of itYouEarly, still learning what works
Done-with-youA few hours a weekSplit: the agency guides, you script, film or postYou, shaped with the agencyFounders who want to learn and do part of it
Done for you, in your voiceOne shoot day a month plus approvalsThe team, with you as the sourceYou, captured in interviewsFounders with a proven offer and a full calendar
Faceless done-for-youAlmost noneThe team, without youThe agencyCompany channels, not personal brands

The line that matters more than who does the work is where the ideas come from. Faceless done-for-you replaces your voice; done for you, in your voice, keeps you as the source through interviews and approvals.

When done-with-you is the right call

  • You want to learn the craft. Running part of the work yourself is the fastest way to understand why a video lands.
  • You enjoy making content and the hours feel like energy rather than a cost.
  • You can reliably free up a few hours a week, and still can in month six.
  • You plan to bring it in-house later and want to know the process before you hire.

If that is you, done-with-you is a sensible choice, and so is a plan you execute yourself. Our channel audit does exactly that for 950 euro: an analysis of your channel plus twelve videos for the next twelve weeks. See pricing →

Why we do it for you, in your voice

Most founders who come to us have a proven offer, happy clients and no spare hours. For them, a model that leaves scripting and filming on their desk keeps the hardest part exactly where it already stalls. Content usually breaks around week six, on the decisions and the hours.

So we work done for you, in your voice. You stay the voice and the source of the ideas; our team does everything else: strategy, topics, scripts and structure, the shoot, editing, packaging, publishing and reporting. The ideas come out of interviews with you, so every script is built from your own words and opinions. You approve every title and thumbnail before anything goes live. Done for you does not mean without you.

Where done-for-you goes wrong

Done-for-you goes wrong when the agency starts inventing your opinions. Posts come out polished and generic, the audience expects your insight and gets agency content, and the brand stops sounding like a person. It also goes wrong when the founder has no clear point of view yet, so there is nothing real to capture. The fix is keeping the source with you: an interview before every batch, your words in every script, your approval on every title and thumbnail.

How a month works with us

We interview you about what you know, what clients ask and what you believe. We turn that into topics and scripts in your words. You film on one shoot day, a few hours to a full day depending on how much we film; one shoot day yields at least four long videos and at least a month of content. We edit, package and publish, and you approve each title and thumbnail. Every month we show you which videos bring in inquiries, and the next interview starts from those numbers. Your time comes to about one shoot day a month plus approvals.

The whole system, step by step: the A-to-Z content system for founders →

Who it is for, and who it is not

It works for founders and experts with a proven offer and happy clients, where not enough of the right people know about them, and who are willing to show up for one shoot day a month and build for a year. It does not work for anyone without a working offer yet, because a brand amplifies what exists and cannot repair a product. And if you want to learn by doing, done-with-you or a plan you run yourself is the better fit.

Proof it works

Two e-commerce founders, Arthur and Bryan, went from $12.5K to $140K per month, from about 50 to more than 400 members at $249 a month, almost all of it organic, with more than 90% of new members coming in via YouTube. They showed up on camera; our team ran everything behind it. It is one case, and we promise no numbers: from $12.5K to $140K per month →

Frequently asked questions

What is the difference between done-with-you and done-for-you? Who does the work. With done-with-you you share the work with an agency and script, film or post part of it yourself, usually a few hours a week. With done-for-you a team does the work. Done-for-you can be faceless, without you, or in your voice, with you as the source through interviews and approvals.

What is done-with-you content? Done-with-you content is a model where an agency brings the strategy, the structure and part of the production, and the founder does a real share of the work: outlining or writing scripts, filming, sometimes posting. It usually costs the founder a few hours every week.

Can done-for-you content still sound like you? Yes. With done-with-you you script, film or post part of it yourself, with guidance. With done-for-you a team does the work, and it can still sound like you: when the ideas come out of interviews with you and you approve every title and thumbnail, the team does the work and the voice stays yours. It only sounds generic when an agency invents the opinions.

How much of my time does each model take? Done-with-you usually takes a few hours a week; Playstack publishes about three hours a week for its done-with-you plan. Done for you, in your voice, takes about one shoot day a month plus approvals, and one shoot day yields at least four long videos and at least a month of content.

When does done-with-you content fit a founder? When you want to learn the craft, enjoy making content and can reliably free up a few hours a week, also in month six. It also fits when you plan to bring content in-house later. It fits less when your calendar is already full, because the hours you keep are exactly the ones that stall around week six.

Does Menno Kater work done-with-you? No. We work done for you, in your voice. The ideas come out of interviews with you, you approve every title and thumbnail, and our team does strategy, topics, scripts, the shoot, editing, packaging, publishing and reporting. Your time is about one shoot day a month plus approvals, and one shoot day yields at least four long videos and at least a month of content.

What does it cost? Our done-for-you retainer starts at 3,500 euro a month, month to month, no lock-in. If you would rather do the work yourself with a clear plan, the channel audit is 950 euro: we fix your channel and you get an analysis of your channel plus twelve videos for the next twelve weeks. All prices →

Want it done for you, in your voice?

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