Videos · Menno Kater Daily

I tried 50 jobs in 6 years. This is the one that stuck

Menno Kater Menno Kater · · 4:10 video
In short

Menno Kater went from cleaning schools at 16 and 50 jobs in six years to running a done-for-you YouTube agency for founders and experts, with a team of six and 10 active clients in the US, Dubai, the Netherlands and Belgium. This is the trailer of Menno Kater Daily, the raw version of the agency, with updates several times a week: the client channels we work on, what we change and why, the numbers and what did not work. Two e-commerce founders we work with went from $12.5K to $80K a month in seven months and are now at $140K a month on a consistent basis.

What you'll learn

  • How Menno went from cleaning schools at 16 to running a YouTube agency
  • Why he paid an agency to sit inside their business for half a year
  • How the agency runs today: six people, 10 clients, four countries
  • What the Daily channel shows: client channels, real numbers, the team, the editors and the AI tools we use
  • Who the channel is for: founders and experts who sell something that costs real money, like a couple thousand
  • How two e-commerce founders went from $12.5K to $80K a month in seven months with long videos

Chapters

  1. 0:00 Cleaning schools at 16, 50 jobs in 6 years
  2. 0:27 Learning the business from a videographer and an agency
  3. 0:55 6 people, 10 clients, 4 countries
  4. 1:09 Working 3 hours a day and traveling alone
  5. 1:37 Why I started a daily YouTube channel
  6. 1:57 What you'll see on this channel
  7. 2:37 Who this channel is for
  8. 2:55 Reels die in 48 hours, long videos work for years
  9. 3:11 $12.5K to $80K a month with long videos
  10. 3:34 Turning views into booked calls, not going viral

Full transcript

0:00 Cleaning schools at 16, 50 jobs in 6 years

When I was 16, I cleaned schools. I made a couple thousand a month, which is a lot at 16, right? I was really unhappy. So, I started doing other jobs. Like, a lot of them. Washing cars, selling ice cream, stock picking, trading, NFTs, like 50 jobs in around six years.

And nothing really stuck. I was just unhappy. It was not it.

0:27 Learning the business from a videographer and an agency

And then I saw a videographer who made way more money than me. So, I just asked him if I could work for him. So, he agreed and I filmed with borrowed gear. I did three gigs. Just to learn. Just to get better at, like, a specific skill, right?

And then I did something a little bit crazy, I would say. Because I paid an agency just to sit inside their business for half a year. To see how they did sales calls, how they treated clients.

0:55 6 people, 10 clients, 4 countries

And step by step, it naturally changed into my own agency. Today we're with six people, 10 active clients, active in four countries. I run a YouTube agency for founders.

1:09 Working 3 hours a day and traveling alone

And at the start of this year, I had what I always dreamed of. Like, six years ago, that was the, like, the dream life, right? I worked three hours a day. I could travel anywhere I wanted, do whatever I wanted. In the beginning, it felt amazing, right?

But after a couple of months, it was just tiring, boring, because it was all on my own, if that makes sense. I couldn't be with, I couldn't travel with family. I couldn't travel with friends. So, it was just me.

1:37 Why I started a daily YouTube channel

So now I'm building something way bigger for my family. And this channel is where I'm going to show you all of that. So, it's gonna be one video a day, one take. My main channel is produced, edited, polished. This is all gonna be super rough. I'm just gonna tell you what happens, while it happens.

1:57 What you'll see on this channel

So, you're going to see client channels we work with and work on. What we change on them and why we change it. You're not gonna see the names unless, like, a client says yes, of course. But you're going to see the numbers. What we charge, what it brings in, and what didn't work, right?

You're going to see how I run the agency, how I manage the team, the editors, the AI tools we use every day, because that's also really important nowadays, of course, and the experiments, like getting AI to recommend us when someone asks who they should hire.

And maybe you can hear it, but English is not my first language. So I hope that's not a problem. I will get better at it over time.

2:37 Who this channel is for

Who is this for? This channel is for founders and experts who sell something that costs real money. And with real money, I mean something that costs, like, a couple thousand bucks. And also for people who want clients from YouTube and not just the views.

Because at the end of the day, we're all here just to make money, right?

2:55 Reels die in 48 hours, long videos work for years

Because so many people think views is money or Reels is money, but that's not true. That's not the case. A Reel is like dead in 48 hours and a long video can work for years. I still get videos recommended which were posted seven years ago, right?

3:11 $12.5K to $80K a month with long videos

One of our biggest cases is two e-commerce founders we work with. Which went from 12.5K a month to 80K a month in around seven months. Now we're even doing 140K actually on a consistent basis and 90% of the leads come through YouTube. And it was no viral video. We're all just long, evergreen videos with the right people watching.

3:34 Turning views into booked calls, not going viral

And that's what this channel is all about, basically. If you want to go viral, this is definitely not your channel. But if you want to see what it actually takes to turn a channel and turn views into booked calls, please stay, because this channel is perfect for you.

So, me from the guy who like cleaned schools to this, subscribe and follow along, please. If you want us to have a look at your channel, the link is down in the description. So have a look at that as well. And yeah, just tell me in the comments, what should I show you first?

I'm looking at everything. I'll answer everything. So, I'll see you in the next one. See ya.

Watch it on YouTube, or subscribe to Menno Kater Daily for one raw video a day from inside the agency.

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A team of six, 10 active clients in the US, Dubai, the Netherlands and Belgium. Done-for-you YouTube: strategy, shoot days, editing and publishing.

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