Founder Channel Club. A free library for founders who want clients from YouTube.
Free courses, channel teardowns and honest feedback on your videos. Run by Menno Kater and his team, who run YouTube and Instagram for founders and experts with a high-ticket offer.
- Free, no card needed
- Three free courses inside
- In English
- No pitch in the feed
Three free courses, written from the work we do for clients.
Every lesson ends with one thing to do on your own channel. Nothing is locked behind a level or a payment.
The system: content that brings in clients
- Positioning before the camera
- A four-hour weekly batch
- One lesson per video
- Packaging chosen on data
- Steering on inquiries, not views
Case: a $250 community, $12.5K to $80K a month
- The starting point and the numbers
- The route from first video to paying member
- The cornerstone video
- Four mistakes that break the route
- What to measure instead of views
YouTube for coaches: from video to client
- Why subscribers don't bring coaching clients
- The route from video to client
- The four videos that bring coaching clients
- Your link is probably hidden
- Measure clients, not views
Teardowns and feedback on your own videos.
Teardown requests
Post your channel. We pick channels from there and go through titles, thumbnails, the first 30 seconds, and where each video sends people.
Feedback on my video
Post your latest video or reel and get honest notes. Leave feedback on someone else’s while you are there.
Wins
Post what worked: a video that booked a call, a title test that won, a member who found you through YouTube.
Menno Kater and a team of six.
The team runs YouTube and Instagram for founders and experts, with 10 active clients in the US, Dubai, the Netherlands and Belgium. One client went from $12.5K to $80K a month in 7 months, almost entirely organic, with more than 90% of new members coming through YouTube, and now sits consistently around $140K a month. The case course walks through exactly how.
This is for you if
- You sell a service, programme or community and want content to bring in clients
- You are a founder, coach, consultant or expert, with or without a channel
- You would rather learn the route and do it yourself, with feedback
Not for you if
- You want to grow a creator channel for ad revenue
- You want a team to run it all for you. Then see work with me
- You are looking for clients for your own agency in the feed
Is it really free?
Yes. The courses, the teardowns and the feedback threads are free. Skool asks for no card to join.
What language is it in?
English. Dutch founders are just as welcome; the courses and threads are in English so everyone can join in.
Do I need a channel already?
No. If you are starting from zero, say so when you join. The system course is written for exactly that starting point.
Is there a sales pitch?
No pitch in the feed. If you want help with your own channel, you can send Menno a message or book a call. That is your choice, not a funnel.
How is this different from working with you?
In the community you learn the route and do it yourself, with feedback. When we work together, a team of six runs YouTube and Instagram for you, done for you, in your own voice. See work with me.
How do I join?
Click join, answer three short questions (what you sell, your channel or Instagram, and your goal for the next 90 days), and you are in.
Free courses, teardowns and feedback. Join in one minute.
Not sure yet? Read the system first, it is the first course in the Classroom too.