How often should a founder post on YouTube?

A founder should post one long YouTube video a week to start, keep that up, and move to two or three a week once the first videos bring in inquiries. Shorts come on top, cut from the same shoot. In our November 2026 benchmark of 300 founder and expert channels, founders posted a median of 3 long videos in 90 days, about one a month.

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How often should you post on YouTube as a founder?

Once a week, with a long video, as the starting point. That is often enough that subscribers see something new on their home page every week, and rare enough that a founder with a company to run can keep it up. The rhythm matters more than the number: one video a week for a year does more than three a week for six weeks and then nothing.

This is part of our strategy series for business channels. How long each of those videos should be is in how long should a YouTube video be for a business channel, and why the weekly rhythm helps with recommendations is in how the YouTube algorithm works for a business channel.

How often founders and experts actually post

We measured 300 YouTube channels of founders and experts, 50 per group, on November 8, 2026. This is how many long videos each group published in the 90 days before, as a median, and how many channels in each group posted Shorts. Full data and method are on our founder YouTube benchmark.

A weekly rhythm is about 13 long videos in 90 days. The median founder in our sample posted 3, roughly one a month. Coaches, consultants and agency owners sit around one every one and a half to two weeks. What we take from it: most founders are nowhere near weekly, and the gap is in the long videos, not in the Shorts.

Does posting more often get more views?

In our data the channels that posted more long videos also had more views per 1,000 subscribers on their recent videos. But that is a correlation, not a cause, and it does not hold up the same way in every group. Read it as a pattern, not a promise.

Source: our benchmark of November 2026; channels with a full sample of recent videos. Two things stand out to us. The step from under seven to seven or more videos is bigger than the step from seven to thirteen. And a channel that keeps posting gives its subscribers a reason to come back. Neither means that doubling your output doubles your views.

The rhythm we start every client on

Every client we take on starts at the same pace: one long video a week. When that holds, we go to two a week and then three, which is 4, 8 or 12 long videos a month (Menno Kater, October 19, 2026). The number of Shorts follows budget and effort, for example 15 or 30 a month, all cut from those long videos.

The reason a weekly rhythm is realistic for a founder: one shoot day gives at least four long videos and at least a month of content, and with experienced clients sometimes three months. So weekly does not mean filming every week. It means about one day a month in front of the camera, and a team that turns it into four or more videos.

1. Months 1 to 3: one long video a week, plus Shorts from the same footage.
2. When the first videos bring in inquiries: two long videos a week, more topics from the questions buyers ask.
3. When two a week holds: three a week, so 12 a month, and more Shorts.

How to choose your own posting frequency

1. Count how many hours a month you can be on camera, honestly, for the next twelve months.
2. Start with the rhythm you can hold for a year. With us, that is one long video a week from one shoot day a month.
3. Never skip a week to make a video better. A steady rhythm with good videos beats a perfect video every two months.
4. Check every month which videos brought in inquiries, and only then add a second weekly video.
5. Add Shorts last, cut from the long videos, so each Short has somewhere to send the viewer.

Want a team that holds that rhythm for you? That is our YouTube agency for founders: done for you, in your voice. The retainer starts at 3,500 euro a month, month to month; the prices are on the pricing page.

When weekly is not the right rhythm

• You cannot be on camera even one day a month. Then start smaller: we also do two long videos a month, one every other week, from 2,000 euro a month.
• You do not yet know what your buyers ask. Then spend the first weeks collecting those questions, or start with an audit of the channel you have.
• You want to go viral this quarter. A weekly rhythm is built for buyers finding you over a year, not for one spike.

Not sure what your channel needs first? See how we work with founders, from the first call to the first video live.