Done-with-you vs done-for-you content: an honest comparison.
Menno Kater · 14 June 2026 · Updated on · 6 min read
Done-with-you splits the work, done-for-you hands it over. With done-with-you an agency guides and handles part of the production, and you script, film or post part of it yourself, usually a few hours a week. With done-for-you a team does the work. The line that matters more is where the ideas come from: faceless done-for-you replaces your voice, done for you in your voice keeps you as the source through interviews and approvals, for about one shoot day a month. That is what we do. Done-with-you still fits founders who want to learn the craft and do part of the work themselves.
The two models in one paragraph each
Done-with-you means you and an agency share the work. The agency sets the direction, coaches and usually edits; you outline or write the scripts, film, and sometimes publish and reply. You learn the process because you run part of it, and you pay for that in hours every week.
Done-for-you means a team does the work: research, scripts, the shoot, editing, packaging, publishing and the numbers. It comes in two very different versions. Faceless done-for-you produces content without you, which suits a company channel. Done for you, in your voice, keeps you as the face and the source of every idea, and takes everything else off your plate.
Side by side
| Done-with-you | Done for you, in your voice | Faceless done-for-you | |
|---|---|---|---|
| Who does the work | Split: the agency guides, you script, film or post part of it | The team, from interviews with you | The team, without you |
| Your time | A few hours a week | One shoot day a month plus approvals | Almost none |
| Where the ideas come from | You, shaped with the agency | You, captured in interviews | The agency |
| Sounds like you | Yes | Yes, you approve every title and thumbnail | Often not |
| Fits | Founders who want to learn and do part of the work | Founders with a proven offer and a full calendar | Company channels |
When done-with-you is the better choice
Done-with-you is a good model, for a specific founder. It fits when you want to learn the craft, enjoy making content and can reliably free up a few hours a week, also in month six. It also fits when you plan to bring content in-house later and want to know the process first. Playstack is a published example of this model: done-with-you at $4,000 a month with about three hours a week of your own time, as of October 2026. If that is the trade you want, take it.
When done for you, in your voice, is the better choice
When your offer works, your clients are happy and your calendar is full. Most founders who stop making content do not stop because of the editing. They stop around week six, because the decisions and the hours keep landing on them. A model that hands the work to a team, while the ideas still come from you, removes exactly that part: you do one shoot day a month and approve, the team carries the rest.
Where done-for-you goes wrong
Done-for-you goes wrong when the agency starts inventing your opinions. Posts come out polished and generic, the audience expects your insight and gets agency content, and the brand stops sounding like a person. It also goes wrong when the founder has no clear point of view yet, so there is nothing real to capture. The fix is not doing more of the work yourself. The fix is keeping the source with you: an interview before every batch, your words in every script, your approval on every title and thumbnail.
Why we chose done for you, in your voice
Our clients are founders and experts with a proven offer and little time, so we built the model around their time. You stay the voice and the source of the ideas; our team of six does everything else: strategy, topics, scripts and structure, the shoot, editing, packaging, publishing and reporting. One shoot day yields at least four long videos and at least a month of content, and you approve every title and thumbnail. Two e-commerce founders, Arthur and Bryan, went from $12.5K to $80K per month in seven months this way, almost all of it organic. How a month works in detail: what done-with-you content is, and why we do it for you →
Frequently asked questions
What is the difference between done-with-you and done-for-you? Who does the work. With done-with-you you share the work with an agency and script, film or post part of it yourself, usually a few hours a week. With done-for-you a team does the work. Done-for-you can be faceless, without you, or in your voice, with you as the source through interviews and approvals.
Which is better for a founder? It depends on your time and on whether you want to learn the craft. Done-with-you fits founders who want to do part of the work and have a few hours a week for it. Done for you, in your voice, fits founders with a proven offer and a full calendar.
How much of my time does each model take? Done-with-you usually takes a few hours a week; Playstack publishes about three hours a week for its done-with-you plan. Done for you, in your voice, takes about one shoot day a month plus approvals, and one shoot day yields at least four long videos and at least a month of content.
Will done-for-you content sound like me? It will if the ideas come from you. We interview you before every batch, build the scripts from your own words and let you approve every title and thumbnail. It only sounds generic when an agency invents a personality you never gave them.
Does Menno Kater work done-with-you or done-for-you? Done-for-you, in your voice. You stay the voice and the source of the ideas; our team of six does strategy, topics, scripts, the shoot, editing, packaging, publishing and reporting.
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