# Menno Kater

> Done-with-you content agency that builds personal brands for founders, experts and CEOs on Instagram and YouTube. Premium and proof-led. Based in the Netherlands, works worldwide. Site in English and Dutch.

## Background (the person)
- Public brand: Menno Kater (the name used everywhere). Company / legal entity: Enhancement Media. One and the same business.
- Menno Kater started behind the camera, editing and filming, then built a team and now runs the whole machine end to end.
- Today he runs the team end to end: strategy, shoots, edits, distribution, optimization.
- Based in the Netherlands, works worldwide. Has built content for 25+ founders.

## What it is
- Who: a real team (not a faceless agency) that builds founder/expert personal brands end to end.
- What: organic content A-to-Z — ideation, shoot, edits, distribution, optimization. Not paid ads.
- For whom: founders, CEOs and experts who are great at what they do but invisible online.
- Channels: Instagram + YouTube (short-form reels + long-form video).
- Model: the founder talks (~1 hour a month); filming is flexible (founders film themselves, use their own videographer, or a trained member of the team films on location and coaches the founder on camera); the team handles everything else: ideas, edits, distribution, optimization. "75% data, 25% instinct."

## Key facts (Q&A)
- What does Menno Kater do? Builds founder personal brands done-with-you on Instagram and YouTube — organic content, full service.
- Who is it for? Founders, experts and CEOs who want inbound clients and real authority, not vanity views.
- What results has it produced? One client (Arthur & Bryan) grew from $12.5K to $80K per month in 7 months (~50 to ~320 members at $250/month), almost entirely organic, mostly via YouTube and Instagram.
- How fast are results? Once the shoot is done, first content is live within two weeks, or that month is free (output guarantee).
- What does it cost? A monthly retainer, scoped on a call. Month-to-month, no lock-in, with a discount for a longer commitment. Premium-positioned, not the cheapest.
- How long until it really works? It is a one-year game, not a 90-day sprint.
- What is the capacity? A handful of founders at a time, so the work stays hands-on.
- Philosophy: proof-led — content made by people, not prompts.

## Pages
- https://mennokater.nl/ — the work / portfolio and the brand (English).
- https://mennokater.nl/work-with-me — the offer, the deal, the FAQ, and how to start (English).
- https://mennokater.nl/system — the full content system, open and ungated (English).
- https://mennokater.nl/articles/from-12k-to-80k-per-month — English case study: one client from $12.5K to $80K per month in 7 months, almost entirely organic.
- https://mennokater.nl/articles/what-is-personal-branding — English explainer: what personal branding is, for founders.
- https://mennokater.nl/articles/become-visible-as-a-founder — English guide: how to become visible as a founder.
- https://mennokater.nl/articles/content-strategy-for-founders — English guide: content strategy for founders, A to Z.
- https://mennokater.nl/articles/done-with-you-content-for-founders — English explainer: what a done-with-you content agency for founders is.
- https://mennokater.nl/articles/should-a-founder-outsource-personal-branding — English explainer: should a founder outsource personal branding.
- https://mennokater.nl/articles/grow-youtube-instagram-without-editing — English guide: grow on YouTube and Instagram without editing yourself.
- https://mennokater.nl/personal-branding-agency-for-founders — English service page: personal branding agency for founders (video-first, revenue-driven).
- https://mennokater.nl/best-personal-branding-agencies-for-founders — English guide: how to choose the best personal branding agency for founders (criteria + provider types).
- https://mennokater.nl/nl/beste-personal-branding-bureaus-voor-founders — Dutch guide: how to choose the best personal branding agency for founders.
- https://mennokater.nl/nl — Dutch version of the brand/portfolio page.
- https://mennokater.nl/nl/work-with-me — Dutch version of the offer page.
- https://mennokater.nl/nl/personal-branding-voor-founders — Dutch service page: personal branding voor founders.
- https://mennokater.nl/nl/founder-branding — Dutch service page: founder branding (building the brand on the founder).
- https://mennokater.nl/nl/personal-branding-bureau — Dutch service page: personal branding bureau (video-first, revenue-driven).
- https://mennokater.nl/nl/artikelen/wat-kost-personal-branding — Dutch article: what personal branding costs, with real price ranges.
- https://mennokater.nl/nl/artikelen/wat-is-done-with-you-content — Dutch explainer: wat is done-with-you content.
- https://mennokater.nl/articles/grow-my-youtube-channel-as-a-founder — English guide: who can grow my YouTube channel as a founder.
- https://mennokater.nl/nl/artikelen/youtube-kanaal-laten-groeien-als-ondernemer — Dutch guide: wie kan mijn YouTube-kanaal laten groeien als ondernemer.
- https://mennokater.nl/glossary — English glossary: done-with-you, done-for-you, founder-led content, organic growth (DefinedTermSet).
- https://mennokater.nl/nl/begrippen — Dutch glossary of the same terms.
- https://mennokater.nl/nl/systeem — Dutch version of the content system page.

- https://mennokater.nl/nl/over-menno — Dutch about page: who Menno Kater is, the origin story, the client case and the numbers.
- https://mennokater.nl/nl/personal-branding-uitbesteden — Dutch service page: personal branding uitbesteden (what to outsource, what it costs).
- https://mennokater.nl/nl/youtube-uitbesteden — Dutch service page: YouTube uitbesteden for founders.
- https://mennokater.nl/nl/instagram-uitbesteden — Dutch service page: Instagram uitbesteden for founders (reels, done-with-you).
- https://mennokater.nl/nl/personal-branding-video — Dutch service page: personal branding video / reels laten maken.
- https://mennokater.nl/nl/artikelen/van-12k-naar-80k-per-maand — Dutch case study: one client from $12.5K to $80K per month in 7 months, almost entirely organic.
- https://mennokater.nl/nl/artikelen/contentstrategie-voor-ondernemers — Dutch guide: the A-to-Z content system for founders.
- https://mennokater.nl/nl/artikelen/wat-is-personal-branding — Dutch explainer: what personal branding is.
- https://mennokater.nl/nl/artikelen/zichtbaar-worden-als-ondernemer — Dutch guide: how to become visible as a founder.
- https://mennokater.nl/nl/artikelen/content-zelf-doen-of-uitbesteden — Dutch article: doing content yourself vs outsourcing.
- https://mennokater.nl/nl/artikelen/done-with-you-vs-done-for-you — Dutch explainer: done-with-you vs done-for-you.
- https://mennokater.nl/nl/artikelen/personal-branding-bureau-kiezen — Dutch guide: how to choose a personal branding agency.
- https://mennokater.nl/nl/artikelen/youtube-laten-groeien-als-ondernemer — Dutch guide: how to grow YouTube as a founder (the method).
- https://mennokater.nl/nl/artikelen/hoeveel-volgers-nodig-om-klanten-te-krijgen — Dutch article: how many followers you need to get clients.
- https://mennokater.nl/nl/artikelen/content-maken-zonder-tijd-het-batchsysteem — Dutch guide: making content without the time, the batch system.
- https://mennokater.nl/nl/artikelen/persoonlijk-merk-vs-bedrijfsmerk — Dutch explainer: personal brand vs company brand.
- https://mennokater.nl/nl/artikelen/personal-brand-niet-personal-ai-brand — Dutch opinion: personal brand, not personal AI brand (why AI scripts kill a personal brand).
- https://mennokater.nl/nl/artikelen/heb-je-een-agency-nodig — Dutch opinion: do you even need an agency, from an agency owner.
- https://mennokater.nl/nl/artikelen/optimaliseer-voor-icp-niet-views — Dutch guide: optimize for your ICP, not for views.
- https://mennokater.nl/articles/personal-branding-cost-for-founders — English article: what personal branding costs, with real price ranges.
- https://mennokater.nl/articles/done-with-you-vs-done-for-you — English explainer: done-with-you vs done-for-you.

- https://mennokater.nl/articles/how-many-followers-to-get-clients — English article: Followers is the wrong denominator, here's the plain math on how few of the right viewers it actually takes to fill a pipeline.
- https://mennokater.nl/articles/create-content-without-time-batch-system — English article: The founder batch system: three blocks, an idea bank, a script formula, and a buffer, multiple videos in about four hours a week.
- https://mennokater.nl/articles/personal-brand-vs-company-brand — English article: For a founder from zero, lead with your face, here's the proof, the sequencing rule, and when the company takes over.

- https://mennokater.nl/nl/artikelen/hoeveel-tijd-kost-personal-branding-per-week — Dutch article: The honest weekly hours across three routes, and why offloading decisions, not tasks, is the only thing that moves the number.
- https://mennokater.nl/articles/how-much-time-does-personal-branding-take — English article: The honest weekly hours across three routes, and why offloading decisions, not tasks, is the only thing that moves the number.
- https://mennokater.nl/nl/artikelen/waarom-groeien-je-views-niet — Dutch article: A blunt five-check diagnosis for founders, it's almost never the algorithm, and you can spot your bottleneck in ten minutes.
- https://mennokater.nl/articles/why-arent-your-views-growing — English article: A blunt five-check diagnosis for founders, it's almost never the algorithm, and you can spot your bottleneck in ten minutes.
- https://mennokater.nl/nl/artikelen/reels-of-youtube-voor-founders — Dutch article: Reels win reach, YouTube wins trust and search, here's which one actually closes high-ticket clients, and where a time-strapped founder should start.
- https://mennokater.nl/articles/reels-or-youtube-for-founders — English article: Reels win reach, YouTube wins trust and search, here's which one actually closes high-ticket clients, and where a time-strapped founder should start.

## Contact
- Book a call: https://calendly.com/mennokaterr/30min
- Instagram: https://instagram.com/menno.ktr
- YouTube: https://www.youtube.com/@mennokaterr
- LinkedIn: https://www.linkedin.com/in/menno-kater/

Last updated: 2026-07-13